To celebrate the first anniversary of the Credit Crunch, ALEX, the investment banker we all love to hate, is brought to new life on the iPhone and iPod touch, with TapisodesTM patent pending blend of comics, animation and tap interaction.
20 beautifully animated and interactive ALEX strips, each themed around the market crisis, will be brought to you daily and downloaded straight into the ALEX app.
“We are excited to bring a new way of experiencing comic books and animation to the world’s most trendsetting mobile platform. We hope to please the legions of ALEX fans and introduce thousands more,” said Jörg Tittel of TapisodesTM.
ALEX - Credit Crunch Special will offer a new episode every business day from today for a month, with each episode downloaded straight into the application at no additional cost. You can choose to receive a “push notification” each time a new episode is available, or browse intuitive thumbnails for downloaded, available and upcoming episodes.
Hand drawn animations take you from punch line to punch line. Watch each story unfold by tapping on the right side of the screen to go forward, and the left side to go back. Tap anywhere else to see how far you’ve progressed in each episode, or to return to the archive where all ALEX TapisodesTM are stored.
ALEX also comes with social networking integration, so you can do what bankers do best: Facebook and Twitter. Tell friends about your favourite TapisodesTM, all in the safety of your iPhone and out of the nosy IT department’s reach.
ALEX is only the first of a series of TapisodesTM mobile comics. With a patent pending on the technology, the producers have been working with other high profile brands and franchises to create new content. Paul Farley, CEO of mobile game developer Tag Games said, “We have always embraced other entertainment mediums and therefore are very excited about the opportunities for games companies in interactive storytelling and film. To be able to work with the talented team at Tapisodes on the Alex project was too good an opportunity to miss. We trust this initial collaboration will spawn many more successful titles in the future.”
TapisodesTM and Tag Games were brought together through the Play Together program Creative Industry Switch created by TIGA (the trade body which represents the UK videogames industry) and NESTA (the National Endowment for Science, Technology and the Arts). Creative Industry Switch is designed to foster
communication and collaboration between the videogames industry and other UK creative industries such as film, TV, radio and animation.
Lorna Evans, Project Manager of Play Together for TIGA and NESTA stated: “The Play Together initiatives were created to provide a forum for the UK’s creative minds to meet, exchange ideas and get commercial projects off the ground. We believe this is fundamental to the continued success of the UK’s creative industries.”
Jackie McKenzie of NESTA said: “This is exactly the sort of commercial collaboration between video games developers and other complementary media providers that we had hoped the Play Together initiative would achieve.”
The ALEX iPhone application is available for download from the Apple iTunes App Store at a cost of £0.59, with 20 animated, interactive tapisodes gradually made available for download - straight into the app and at no extra cost. Recession proof.
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