What to Do after Lead Generation: The Ins and Outs of Appointment Setting

The best way to secure new clients is to generate viable leads and convert them, but what does that even look like? Anyone can generate leads, but knowing what to do with those leads is what actually closes deals.

A Recap on Lead Generation

Lead generation is the process of finding viable prospects and attracting them to your business, with the end goal of converting them into a customer. There are many different methods of generating leads, and here at Callbox, we utilize six lead generation avenues: voice, email, social, chat, website, and webinars. However, these tools can be used for more than just lead generation, they can be used in lead management and appointment setting. 

What is Appointment Setting?

As the name suggests, appointment setting is the process of scheduling appointments or meetings with potential clients to get the ball rolling. Up until this point, the potential client may not have even heard of your company. In other cases, they are familiar but have not made first contact yet, instead of relying on maintaining interest through more passive means, whether it be emails or website visits. Appointment setting is the first step in actually speaking to a prospect, usually over the phone or a video call. 

Boost your sales meetings with potential customers with the help of our proven appointment setting approach.

How to Set Appointments

To set an appointment, you want to start by identifying a viable prospect that fits your ideal customer profile. Your ideal customer profile is a set of criteria that you can apply to potential clients to see if they require the services you offer.

You can reference your existing customers to determine what your ICP is. By doing this, you target companies that have a better chance of becoming customers. This makes the appointments you set more valuable.

Email 

You can use email to warm up your prospects and familiarize them with you and your services. Usually, multiple emails are sent throughout the campaign, and as a prospect engages more and more, you can suggest meeting to discuss in person or over the phone.

Phone

Calling prospects is a great way to secure an appointment. Calling can be more personal and flexible, since a conversation can happen one on one and in real time. You can ask the prospect questions about their needs and in turn they can ask you questions about your services. Ultimately, the call provides a perfect opportunity to lead into a followup conversation with the prospect.

Social

Social media runs the world, and by having a social media presence you enhance your campaigns online visibility. 

Related: Top Lead Generation Strategies for LinkedIn, Facebook and Twitter in 2023

Web

Your prospects need somewhere to go to learn more about your campaign, and by having a landing page on your website, you can offer downloadable resources and more information that encourages a potential client to schedule an appointment.

To continue reading, you can visit Callbox - The Savvy Marketer.

Finding more high-quality leads? Talk  yo us today!